Once you’ve determined that you are in need of funding, it’s time to consider applying for a business loan. Although a loan may not seem like the brightest idea at first, you’ll be surprised at the many ways in which it could help your business. Let’s jump in and take a look at 5 ways business loans can help your business.

1. Updating/Purchasing New Equipment

Having properly functioning equipment is crucial to running your business. It can increase the overall productivity of your company, and help you grow.

Nevertheless, purchasing or upgrading equipment can be extremely expensive in some situations, and getting the money can seem impossible. A business loan can help you out and let you purchase the equipment you need.

2. Adding More Products or Services

When you want to add a new product or service to your portfolio, you need some cash. Besides just new equipment, you might need money for R&D plus a new or larger workspace. Those costs can certainly add up.

Any new product or service can attract a new audience for your business, especially if you are the only one in the area to offer it. In this case, a business loan can supply the working capital your business needs to increase what you can offer clients.

3. Hiring New Staff

You are only one person, and as your businesses grow and add new products/services, you’ll need to hire new staff. However, hiring staff is an extremely expensive endeavour, especially if your business isn’t yet profitable. In addition to the staff’s salary, you will likely need to pay for other benefits such as health insurance, pension, and more. Plus, you’ll need to spend hours and hours searching for the right candidates, or hire an HR agency which can add even more to the cost.

4. Investing in Marketing

Successful marketing campaigns can bring you tons of publicity, which, in turn, will drive new customers to buy your product. Nevertheless, marketing doesn’t come for free. Even social media campaigns now require putting some money towards advertising if you want your message seen.

5. Expanding to New Markets

Although expanding into a new market can help your business thrive, the upfront costs are often high enough to send you running for the hills. If you find a business loan with a solid APR, you can use this new funding to build up a new market and significantly increase your business’ profits.